Analytical Services add both brain and brawn to database marketing. Part of a complete data management program offered by Donnelley Marketing, analytical services allow you to gain the most actionable knowledge from your databases in order to:

	Grow revenues Grow circulation Mail smarter and more efficiently Identify and deliver target customers		Increase retail store traffic  Improve response rates Increase average order

Donnelley analytics gives you the tools and data you need through a suite of discrete applications which can be integrated to meet your specific marketing objectives. 

• Provide a quick and cost-effective way to identify groups of households with like characteristics for profiling, targeting, or selection.

• Reduce acquisition promotion expenses; eliminate the least responsive names from acquisition lists.

• Derive purchase channel patterns and trends to set marketing spend and determine the optimal number of contacts for customer segment/prospects by channel.

• Refine the housefile segmentation scheme using optimal combination of behavioral and enhancement criteria.

• Measure customer profitability over time by first purchase characteristics, e.g., list source, channel, age, or first order dollar amount.

• Segment and target email promotions - integrate with postal campaigns.

• Measure effect of fulfillment and product satisfaction on customer retention and loyalty.

• Determine SKU-level performance based on ad space and associated promotion costs

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