As a marketer, you work hard to create the most effective marketing plans - to grow revenues and circulation. The more focused the plan, the greater likelihood of success. To give your marketing operations a competitive edge, Donnelley offers access to infoUSA's Consumer Database, the industry's premier consumer database, the most comprehensive source for demographic and lifestyle information on both your housefile and potential customers. With this data you can create:

• More precise targeting

• Improved modeling 

• More specific personas

• Enhanced analysis

Available data enhancements include:

• Geography to the street level

• Fine tuned demographics (e.g., actual age, new mover)

• Ethnicity

• Lifestyle dimensions/interests

• Property/financial characteristics (e.g., homeowner, credit card holder, charitable contributor)

• Buying behaviors by channel

• Monthly NCOALink®, ZIP + 4®, and DPVTM file to standardize and keep addresses accurate

Information is available on more than 225 million individuals and 100 million households, over 95% of all US households are included. The data are compiled from multiple public and transactional sources and verified by a team of researchers, providing a strong degree of confidence in their reliability. 

Create buyer behavior clusters and indices - aggregating households based on demographic, lifestyle, geographic, and life stage data. These clusters allow users to distinguish between neighbors, not neighborhoods, and are a cost-effective alternative to custom modeling.

Enhanced data can be used in conjunction with Donnelley's Synergistic Merge to create a focused contact strategy and with MarketZone to augment analytical capabilities and generate insightful and actionable analyses feeding into more effective marketing strategies across all channels. These data can be instantly integrated into your own customer management system to focus on a single individual at any customer touch point (e.g., website, call center, storefront). The in-depth picture of customers and prospects developed allows for more strategic communication both offline and online, more effective marketing, increased customer files, and greater revenues.

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