The engine behind a successful marketing program, MarketZone is a fully integrated suite of data driven marketing applications that delivers the knowledge, insight, and support needed to create and execute the most effective marketing strategy, building long term relationships with customers and increasing revenues. 

Built on the Alterian platform to your specifications, MarketZone is flexible and scalable, powering and facilitating your growth both offline and online. Its integrated solutions enrich every step of your marketing plan and operations: 

• Optimizing contact strategy by channel

• Executing and managing campaigns from pulling names through matchback analysis

• Integrated with Yesmail's next generation email marketing solution

• Ensuring integrity through best of breed hygiene practices

• Integrating data from multiple channels and multiple sources

• Structuring and managing data for easy access and usability

• Implementing merge guided by detailed consistent business rules

• Ongoing performance tracking reported through standard and customized formats

• Strategic insight through in-depth analysis - lifetime value, channel migration and cross-over, retention rates

• All inclusive customer views through data enhancement, modeling, and analysis

• Web enabled, 24/7 access from desktop

• Supported by dedicated team to insure satisfaction

We have a 100% success ratio in building and moving database operations for clients. Building 7-10 databases a year, we consolidate data from multiple sources, programs, lists, other databases, spreadsheets, and other data repositories. 

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