Put the most sophisticated and flexible merge/purge process in the industry to work for you to produce multifaceted customer views most closely aligned with your marketing objectives.

• Choose from consumer, business, or hybrid logic 

• Combine single or multiple offers within one merge 

• Integrate business and/or consumer data elements to target and personalize more effectively 

• Implement optimization models and suppress poor responders 

The Synergistic Merge is a proprietary, all-encompassing technology which allows you to implement a more effective customer contact strategy. We deliver your business solution based on your logic and desired results.

• Over 100,000 keywords are used to parse and move data to like fields accurately.

• Data can be cleansed and enhanced in one process, with access to the infoUSA Consumer

• Database and the infoUSA Business database.

• Different match rules can be applied to various input groups.

• Contacts can be "chained" through common associations (e.g., address or business site).

Responses can be accurately attributed to appropriate channels and promotions and chronic non-responders are tracked, flagged, or suppressed.

In the past 5 years alone, we have performed over 15,000 merges for 250 companies. Our clients have been with us on average 15 years. We have helped them stabilize their operations and grow their circulation and revenues through understanding their business models and providing the services that allow them to achieve their objectives.

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